You’re Asking. We’re Answering
There are so many questions that our consumers have about ductile iron pipe and one of the biggest categories is the HOW: “How is it made? How is it done? How can I fix this?” And there’s even the “How much does it cost?”
McWane Ductile understands the importance of answering some of these tough questions while nurturing customer relationships in the water and wastewater industry. When showing someone HOW to do something, by being open and transparent, we’re hoping to build trust with you.
There are many companies out there that may be “afraid to show customers too much” because the customer might end up doing things for themselves. But, here at McWane Ductile, this couldn’t be farther from the truth.
We have nothing to hide and hope you’ll realize you can count on us to provide education and instruction so that you know what you’re doing. We want you to do the job right the first time.
It’s a Digital World After All
Today’s challenge is how best to address the shifts in customer relationship marketing posed by our proactive consumers and and utilizing the best avenues to provide solutions and answers to your most-often-asked questions.
The decision-makers who specify ductile iron products for their waterworks projects are well-educated and research-driven. To meet the demands of an ever-evolving digital world, McWane Ductile has focused on providing improved communication, education, and value by expanding our digital media efforts to include our Website, YouTube, LinkedIn, Facebook and, most recently, Twitter.
You’re Searching. We’re Posting
In the spring of 2018, McWane Ductile announced the launch of our Iron Strong Learning Center, a resourceful and interactive tool for water professionals. Found at McWaneDuctile.com, the Learning Center provides blogs that are fueled by real-world utility experiences and include a mix of informative videos and written articles.
The blogs are penned and produced in house by McWane Ductile’s knowledgeable staff and advisory contributors, with experience ranging from foundry processes to jobsite installations.
McWane Ductile staff host the videos as they cover many topics pertaining to ductile iron pipe. These people aren’t trained actors and some of them go way out of their comfort zone to make videos that will both educate and entertain you. We believe they have been doing an amazing job – and we hope you agree!
Covering a Variety of Topics
Since launching the Iron Strong Learning Center, we have produced more than 19 quick process demonstration videos, we’ve covered more than 35 blog topics, and we’ve produced 46 videos – with even more blogs coming through the pipeline. Our readership has continued to increase, and the number of subscribers to our YouTube channel has risen quickly over the past six months.
Some of the topics we’ve covered so far are:
- Product reviews and comparisons
- Manufacturing and design processes
- Installation instructions and testing tips
- Services and solutions
- Specification and technical topics
- Do’s and dont's
- And more
Some of the most popular topics to date have been:
- What’s the Difference Between Pressure Class and Thickness Class?
- How Many Restrained Joints Do I Need When Designing a Project?
- What to Do When the Cement Lining in Ductile Iron Pipe Is Damaged
- How to Cut a Ductile Iron Pipe to Length
- Ductile Iron Pipe Markings – What Do They Mean?
- What Are Mil Certs and Why Are They Needed?
- How to Successfully Prepare and Complete a Hydrostatic Test
We’ve also included some handy downloadable tip sheets such as:
- Hydrostatic Pressure Test Preparation Checklist
- Patching Protecto 401 Tip Sheet
- Training Topics Offered by McWane Ductile
- And there’s more to come!
You can easily subscribe to our Iron Strong blog with the click of a button to have fresh updates delivered directly to your inbox. Our videos can also be found on our YouTube channel at Youtube.com/c/McwaneDuctilePipe.
Engaging and Expanding
Along with strengthening our position in the marketplace, we recognize the importance of engaging with our consumers through social media. This allows for wide-scale interaction that can be collectively resourceful and generative of information that is sometimes hard to obtain. We’re not here “just to post.”
Our intention is to keep our digital communications:
- Relevant
- Engaging
- Educational
- Specific and informative
- Inspiring and even fun
Stay Tuned for More Iron Strong Blogs
Manufacturing quality ductile iron products, interacting with our end-users, and providing value-added solutions to professionals in the water and wastewater industry is very important to us. Our goal is to produce valuable content that allows you to research ductile iron pipe and find answers to your waterworks projects. We are working on some exciting new digital projects that will be launched in the near future.
Although we’ve focused heavily on providing easy-to-find instructional videos and articles, we always welcome the opportunity to speak one-on-one with our customers. We’ll even visit you at your office or jobsite to provide hands-on training when needed. From design to installation, we take great pride in providing educational assistance to professionals throughout the water and waste water industry and encourage you to contact your local McWane Ductile representative.
Have a Suggestion for a Topic?
If there are topics that you would like to learn more about, let us know. Fill out the form below. We’d be happy to provide another specialized article and/or video. In the meantime, stay tuned and work hard, work smart, work safe!
